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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Reflection 4 (Chapter 6)

Reflection 4 (Chapter 6)

Q PPT Reflection Guide: You are replying to the PPT file after reviewing the file. Based on the PPT file, if you need further information, go to the textbook reading and add more notes by yourself. 5 points (P/F grading: Met=5 pts, Unmet=0 pt) Goal: The reasons for doing this activity are to support your self-learning through this online class. As you reply to each chapter, you can complete each chapter with confidence as you cover and discuss contents on your own. What to reply: • You can reply about what you newly learn, what you could remind of from your previous learning or previous experience. • You can reply about what you additionally read from the textbook and/or additional sources (online article, YouTube, etc.) with reference information to prevent copyright violations. What no to reply: • You cannot reply like writing a journal (I was very happy, It was very fun, it was very interesting, etc.) You need to write more formally. It does not mean that you cannot write your emotions, but you need to accompany with reasons to support your ideas. • You cannot reply without the key content. In the same line with the previous item, you should reply about something meaningful/useful for yourself as a reflection of your learning.

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Chapter 6, PPT reflection 4 taught us essentials about preparation of fact sheets, advisories, media kits and how to make pitches which are the basic publicity tactics. These four items are completely new and I do not have much information about them. As we have learnt in the previous chapter that new release is considered to the backbone of most publicity programs. Fact sheets contain various kinds of facts about events, company profiles and product specifics. Fact sheets can have innumerable items and it is important to know which one will fall under what list. This comes from regular interaction with the items.